There is more to public speaking than just delivering a speech in front of an audience. Best motivational and inspirational speakers play the important role of educating and informing the members of an audience. When you hire a keynote speaker for your organization’s events, it helps a lot in honing the interpersonal and intrapersonal skills of your team members. Moreover, it unites your organization as a whole and improves mutual understanding.
The best corporate team-building speakers are known for their ability to offer unique solutions to the problems that the particular business or corporate is facing. In doing so, they make room for fresh perspectives, innovation, breakthroughs, and growth. Once you have selected your keynote speaker for the upcoming event, the next step should be to promote him/her so that you can get maximum engagement as well as value for money.
Here are 4 ideas for you to promote a keynote speaker:
1. Use Social Media Optimally
Create and market content that is geared towards the upcoming event. Include a bio and a profile description of your speaker and their past engagements. Make optimal use of hashtags and stories so that you can spread as much awareness about the event as possible.
Different social media platforms cater to different needs. For example, while Facebook is more flexible and family-friendly, LinkedIn, on the other hand, is strictly for professional and formal connections.
2. Word-of-Mouth Promotion
Collaborate with some of the top industry influencers and see if they can help in promoting your upcoming event. These influencers can also be the people who are in your speaker’s circles and they can help in reaching your target audience more effectively. The members who might be interested in a particular niche such as business development, wellness, technology, etc, can be bought into the loop.
3. Event Planning Technique
Make effective use of event planning software to manage the event. You can also use these tools to chart and tabulate the published content and how well it performed in terms of user engagement, likes, shares, etc.
4. Promotional Merchandise and Contests
When you offer free merchandise like cups, shirts, and stickers/badges of your brand with your speaker’s logo or motto on it, people will be able to connect with the speaker more easily. It also helps in mobile advertisement and more and more people will be curious about what the event has to offer.
On a Final Note
In a nutshell, when you book keynote speakers, you need to promote them to increase the number of attendees. This will play a huge role in making your event a success. Moreover, it can help your speaker in establishing his/her personal brand and connecting with others in your network.
